SEO & webmaster
UTM Builder
Clean, trackable campaign links, built live as you type.
Generated link
Where do your visitors really come from — the newsletter, that LinkedIn post, or the paid campaign? Without UTM parameters, your analytics lumps everything into “direct” or “referral” and you fly blind. This builder assembles campaign links live: paste the destination URL, fill in source, medium and campaign name, and optionally term and content for finer splits. Every value is properly encoded, the final link updates as you type, and one click copies it. Stick to a consistent naming convention and your acquisition reports finally become readable — you’ll know which channels earn their budget and which just burn it. Free and unlimited, no account required.
How does it work?
- Paste your campaign’s destination URL.
- Fill in the source (newsletter, linkedin…), medium (email, social, cpc…) and campaign name.
- Optionally add term and content to tell variants and placements apart.
- Copy the final link with one click and drop it into your campaign.
Frequently asked questions
What’s the difference between utm_source and utm_medium?
The source is the specific place the click comes from (newsletter, linkedin, google); the medium is the channel type (email, social, cpc, referral). Example: a link in your newsletter gets utm_source=newsletter and utm_medium=email.
Do UTM parameters affect SEO?
Not when used correctly: reserve them for external links (emails, social, ads) and never use them in your site’s internal links, or you’ll create duplicate URLs. A canonical tag on your pages neutralizes any residual risk.
Uppercase or lowercase in UTM values?
Always lowercase. Analytics tools treat “Newsletter” and “newsletter” as two different sources and split your data. Write down a convention — lowercase, hyphens, a fixed vocabulary — and stick to it across the team.
What are utm_term and utm_content for?
They are the optional fine-tuning parameters: utm_term records the paid keyword in search campaigns; utm_content distinguishes two variants of the same campaign (button vs. text link, visual A vs. visual B) so you can compare their performance.